Reading mode
Visual mode
CLIENT
IAS, the world’s largest association of HIV professionals, with members from over 170 countries, including clinicians, service providers, and policymakers.
TEAM
Project Manager
Creative Director
Developers (2)
SERVICES
UX/UI Design
Visual Design
Design Guidelines
STACK
Miro
Sketch
Marvel Prototyping
Zepline
STATUS
Delivered
Background
The International AIDS Society (IAS) needed to modernize its digital ecosystem, which had grown into three separate platforms:
Main IAS Website
IAS+ Learning Hub
IAS Members’ Area
While each served a distinct purpose, they were disconnected in structure, branding, and user experience.
With a new brand direction in place, the goal was to consolidate these into a single platform that would offer a more cohesive experience for researchers, members, and the broader HIV community.
My Role
I led the design direction for the consolidated IAS platform, translating the updated brand into a scalable digital system.
I defined the structure and visual language, and designed CMS-driven components to ensure consistency across content types and user journeys.
Solution
The final platform delivers a consistent, intuitive experience across devices, purposefully structured to support both new visitors and long-term members.
🌐 Explore the live platform
Reading mode
Visual mode
CLIENT
IAS, the world’s largest association of HIV professionals, with members from over 170 countries, including clinicians, service providers, and policymakers.
TEAM
Project Manager
Creative Director
Developers (2)
SERVICES
UX/UI Design
Visual Design
Design Guidelines
STACK
Miro
Sketch
Marvel Prototyping
Zepline
STATUS
Delivered
Background
The International AIDS Society (IAS) needed to modernize its digital ecosystem, which had grown into three separate platforms:
Main IAS Website
IAS+ Learning Hub
IAS Members’ Area
While each served a distinct purpose, they were disconnected in structure, branding, and user experience.
With a new brand direction in place, the goal was to consolidate these into a single platform that would offer a more cohesive experience for researchers, members, and the broader HIV community.
My Role
I led the design direction for the consolidated IAS platform, translating the updated brand into a scalable digital system.
I defined the structure and visual language, and designed CMS-driven components to ensure consistency across content types and user journeys.
Solution
The final platform delivers a consistent, intuitive experience across devices, purposefully structured to support both new visitors and long-term members.
🌐 Explore the live platform
Reading mode
Visual mode
CLIENT
IAS, the world’s largest association of HIV professionals, with members from over 170 countries, including clinicians, service providers, and policymakers.
TEAM
Project Manager
Creative Director
Developers (2)
SERVICES
UX/UI Design
Visual Design
Design Guidelines
STACK
Miro
Sketch
Marvel Prototyping
Zepline
STATUS
Delivered
Background
The International AIDS Society (IAS) needed to modernize its digital ecosystem, which had grown into three separate platforms:
Main IAS Website
IAS+ Learning Hub
IAS Members’ Area
While each served a distinct purpose, they were disconnected in structure, branding, and user experience.
With a new brand direction in place, the goal was to consolidate these into a single platform that would offer a more cohesive experience for researchers, members, and the broader HIV community.
My Role
I led the design direction for the consolidated IAS platform, translating the updated brand into a scalable digital system.
I defined the structure and visual language, and designed CMS-driven components to ensure consistency across content types and user journeys.
Solution
The final platform delivers a consistent, intuitive experience across devices, purposefully structured to support both new visitors and long-term members.
🌐 Explore the live platform
