Reading mode
Visual mode
CLIENT
AEPS®-3, early childhood assessment platform supporting educators and families with data and tools to set goals and personalize teaching for children from birth to kindergarten.
TEAM
Marketing Manager
UX Designer
Visual Designer
Developers (2)
SERVICES
UX/UI Design
Visual Design
Website Design
STACK
Miro
Figma
Dovetail
Zepline
STATUS
Delivered
Background
The platform had earned credibility in early childhood education, but its website failed to reflect that standing. Unclear positioning and inconsistent design diluted its value proposition.
The objective was to redesign the site to better articulate its strengths and drive adoption among educators.
My Role
I led the design direction of the new site, defining its visual voice and establishing clear design standards. I coached a junior designer and remained engaged through implementation to ensure the final product matched the vision.
Solution
The new design was strategically structured to surface core value propositions and guide users through key benefits.
Results & Impact
24% increase in new visitor traffic within six months of launch.
18% growth in product update subscriptions.
14% lift in trial-to-paid conversion.
Reading mode
Visual mode
CLIENT
AEPS®-3, early childhood assessment platform supporting educators and families with data and tools to set goals and personalize teaching for children from birth to kindergarten.
TEAM
Marketing Manager
UX Designer
Visual Designer
Developers (2)
SERVICES
UX/UI Design
Visual Design
Website Design
STACK
Miro
Figma
Dovetail
Zepline
STATUS
Delivered
Background
The platform had earned credibility in early childhood education, but its website failed to reflect that standing. Unclear positioning and inconsistent design diluted its value proposition.
The objective was to redesign the site to better articulate its strengths and drive adoption among educators.
My Role
I led the design direction of the new site, defining its visual voice and establishing clear design standards. I coached a junior designer and remained engaged through implementation to ensure the final product matched the vision.
Solution
The new design was strategically structured to surface core value propositions and guide users through key benefits.
Results & Impact
24% increase in new visitor traffic within six months of launch.
18% growth in product update subscriptions.
14% lift in trial-to-paid conversion.
Reading mode
Visual mode
CLIENT
AEPS®-3, early childhood assessment platform supporting educators and families with data and tools to set goals and personalize teaching for children from birth to kindergarten.
TEAM
Marketing Manager
UX Designer
Visual Designer
Developers (2)
SERVICES
UX/UI Design
Visual Design
Website Design
STACK
Miro
Figma
Dovetail
Zepline
STATUS
Delivered
Background
The platform had earned credibility in early childhood education, but its website failed to reflect that standing. Unclear positioning and inconsistent design diluted its value proposition.
The objective was to redesign the site to better articulate its strengths and drive adoption among educators.
My Role
I led the design direction of the new site, defining its visual voice and establishing clear design standards. I coached a junior designer and remained engaged through implementation to ensure the final product matched the vision.
Solution
The new design was strategically structured to surface core value propositions and guide users through key benefits.
Results & Impact
24% increase in new visitor traffic within six months of launch.
18% growth in product update subscriptions.
14% lift in trial-to-paid conversion.
